Art direction, identity and digital product design for Lego Code School project at Reaktor. The first pop-up event was held at the Helsinki Airport during the autumn break. See the whole case study at Reaktor’s site.
“Background research and our experience with previous code schools were key to making the best app possible. The idea was to strip away all but the most essential elements that would create a better learning experience. Given that the kids will only have a short amount of time to spend at an event, we also wanted to make the application easy to use.
When designing the visuals and UI for 7–12 year olds, one of the biggest pitfalls is trying too hard to design for kids. We definitely wanted to avoid an end-result where we as the adults come up with some embarrassingly “cool” designs. Instead, we focused on creating a usable app with high quality design that tied in with the robots we would use."
