Hi, I’m Matti Tuominen, Helsinki-based Designer and founder of Prakt. Previously, I worked as an Art Director / Lead Visual Designer at Reaktor and led design for a startup, before returning to freelancing. I have a formal design education with MA from Aalto University School of Arts, Design and Architecture.
I work mostly on:
— brand identity design
— digital product design (for early-stage startups)
— various typography-heavy assignments
— brand identity design
— digital product design (for early-stage startups)
— various typography-heavy assignments
In the past, I’ve also designed exhibition identities, catalogues, and books, and I still have a soft spot for all things art and culture.
In my work, I strive for clarity, where the idea and craft meet to achieve the specific project goals. What you see on this site gives you a good indication of my style and what you’ll get when we work together.
My work has been awarded in Print Magazine’s Typography & Lettering Awards, Communication Arts’ Design and Typography Competitions, and Grafia’s The Best of Finnish Advertising and Design – the most valuable Finnish design competition I’ve also had an honor to jury.
My projects have been featured in media such as Slanted Magazine, Grafik, Communication Arts, It’s Nice That, Print Magazine, Creative Review, Identity Designed and Brand New.
My projects have been featured in media such as Slanted Magazine, Grafik, Communication Arts, It’s Nice That, Print Magazine, Creative Review, Identity Designed and Brand New.
Services
Brand Identity
Digital Product Design
Art Direction
Graphic Design
Typography
Exhibition Identity
Publication Design
Brand Identity
Digital Product Design
Art Direction
Graphic Design
Typography
Exhibition Identity
Publication Design
Clients
LEGO, Hurtigruten, Aalto University, Dance House Helsinki, Wärtsilä, Nightingale Health, Holvi Payment Services, Suunto, Grafia − Association of Visual Communication Designers in Finland, Teos Publishing, The Letter Club, City of Helsinki, Mikkeli Art Museum, University of Helsinki, Otavamedia, Sobar Helsinki, and Finnish Jazz Federation.
Interviews & writing
Building vessels for meaning (Bootcamp, 2022)
It’s not about your favourite color (UX Collective, 2021)
Walk the talk (Reaktor Blog, 2020)
Weekly Mix: Matti Tuominen (Helsinki Design Weekly, 2019)
Miltä totuudenjälkeisyys näyttää? (HS Foundation Blog, 2018)
Slanted video interview (Slanted Magazine #29, 2016)
Infinity Loop (Grafik, 2015)
Prakt designs a custom typeface for a Finnish illustration festival identity (It's Nice That, 2014)
Kirjainmuodot viestinnän välineinä (MA Thesis, Aalto University, 2012)
Contact
Matti Tuominen
tuominen.matti@gmail.com
tel. +358 50 326 8934
or fill in the form.
tuominen.matti@gmail.com
tel. +358 50 326 8934
or fill in the form.