I’m Matti Tuominen, Helsinki-based Designer and founder of Prakt. Previously I worked as an Art Director / Lead Visual Designer at Reaktor before going back to freelancing. I have a formal design education with MA from Aalto University.
I work mostly on:
— brand identity design
— visual product design (for early-stage startups) 
— various typography-heavy assignments 
In my work I aim for clarity – where the idea and craft meet to create calm in the world. What you see on this site gives you a good indication of my style and what you’ll get if we work together.
My work has been awarded in Print Magazine’s Typography & Lettering Awards, Communication Arts’ Typography Competition, and Grafia’s The Best of Finnish Advertising and Design – the most valuable Finnish design competition he has also had an honor to jury.

My projects have been featured in media such as Slanted Magazine, Communication Arts, It’s Nice That, Print Magazine, Creative Review, Identity Designed and Brand New.

I’ve worked with clients such as LEGO, Hurtigruten, Aalto University, Dance House Helsinki, Nightingale Health, Holvi Payment Services, Suunto, Grafia − Association of Visual Communication Designers in Finland, Teos Publishing, Kehrer Verlag, Mikkeli Art Museum, City of Helsinki, University of Helsinki, Otavamedia and Finnish Jazz Federation.

Interviews & writing

Building vessels for meaning (Bootcamp, 2022)
It’s not about your favourite color (UX Collective, 2021)
Walk the talk (Reaktor Blog, 2020)
Weekly Mix: Matti Tuominen (Helsinki Design Weekly, 2019)
Miltä totuudenjälkeisyys näyttää? (HS Foundation Blog, 2018)
Slanted video interview (Slanted Magazine #29, 2016)
Infinity Loop (Grafik, 2015)
Prakt designs a custom typeface for a Finnish illustration festival identity (It's Nice That, 2014)
Kirjainmuodot viestinnän välineinä (MA Thesis, Aalto University, 2012)

Matti Tuominen
tel. +358 50 326 8934